Using your language

So there's this:

When other groups who oppose you, start using your language, you know you're winning. #ControlTheConversation

— Marcus (@LawGrace) November 17, 2015

Then there's this:

And then there's this:
Facebook search for #bethedocumentary
Twitter search for #bethedocumentary

Yet it's Shane Dodson and Marcus Pittman who are changing the conversation? Some movie that 30,000 people, most of whom apparently ignored or forgot what it was trying to communicate, have seen?

But Pittman's main point probably isn't wrong. It's just funny who he thinks is winning.